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In the heart of Disruptif Beauty lies a journey that began with a passion for skincare and a commitment to transforming the beauty industry.
My story intertwines with the world of pharmacy, where my fascination with skincare took root. It all started in Macau in 2019, with a blog that served as a canvas for my thoughts on the industry (theskinbalance.com written in Portuguese). What began as a space for musings quickly evolved when friends and strangers alike sought advice, revealing a genuine need for accessible skincare solutions.
Upon arriving in Switzerland, the vision crystallised. I envisioned a space that broke away from the norms of luxury brands, making effective skincare both affordable and enlightening. Our brand journey seamlessly blends my educational background in pharmacy with a commitment to science-backed products. I stand against the trends of marketing labels that don’t mean anything, opting for transparency and efficacy.
The catalyst for Disruptif Beauty was a personal moment of reflection during a challenging time. It led me to reconsider my path, prompting a shift towards something that resonated with purpose.
The blog evolved into an online store, but for me, it’s not just about selling products. It’s about creating a transformative experience, challenging misconceptions, and empowering individuals to make informed choices for their skin.
At the core of Disruptif Beauty is a commitment to education, sustainability, and a personalised approach.
Join us on this journey to redefine skincare standards, prioritise transparency, and embrace skincare as a transformative and empowering experience.
